IDC: Worldwide smartphone market grew 6.5% in the second quarter of 2024
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According to preliminary data from the International Data Corporation Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments increased 6.5% year over year to 285.4 million units in the second quarter of 2024 (2Q24). Although this marks the fourth consecutive quarter of shipment growth and builds the momentum towards the expected recovery this year, demand has yet to come around in full and remains challenged in many markets.
“While recovery is well underway with the top 5 companies all making year-over-year gains, we are seeing increasing competition amongst the leaders and a polarization of price bands. As Apple and Samsung both continue to push the top of the market and benefit the most from the ongoing premiumization trend, many leading Chinese OEMs are increasing shipments in the low end in an attempt to capture volume share amidst weak demand. As a result, the share of mid-range devices is challenged,” said Nabila Popal, research director with IDC’s Worldwide Tracker team. “Still, there is lots of excitement in the smartphone market today thanks to higher average selling prices (ASPs) and the buzz created by Gen AI smartphones, which are expected to grow faster than any mobile innovation we have seen to date and forecast to capture 19% of the market with 234 million shipments this year.”
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Data are preliminary and subject to change.
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Company shipments are branded device shipments and exclude OEM sales for all vendors.
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The “Company” represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.
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Figures represent new shipments only and exclude refurbished units.